I was told when I switched my blog to WordPress, my blog would be more attractive to advertisers. That was definitely true. While your platform can help, being on WordPress alone is not enough. You definitely need to create quality content, have a good design and make sure you have a focus.
As they say on the Big Bang Theory (and maybe some other important nerdy-movie):
I am always open to hearing pitches from brands, companies and organizations to discuss their product or mission on my blog. And sometimes that means I hear from brands that I either don’t trust, couldn’t recommend or disagree with.
This happened recently. I was approached via email by a company looking to “buy links” on my site for a site they represent. Buying links as traditionally discussed isn’t my favorite. I prefer a more organic share where I show you guys why I like the product and how it can benefit you, but sometimes it works. This email included a link to a “similar site.”
This site promoted a service that I 100%, whole-heartedly disagree with. It was an essay writing service. The info page claimed it was just to give examples and help for students about what a “good” paper would look like. But let’s be real. We know what those companies do.
I have completed a lot of school. I did college during high school and attended University. I obviously did three more years of law school. While some of the papers I wrote felt totally pointless, they actually helped a lot. Practice makes perfect, right? And all those awful research papers added up to an important skill that helps me literally every single day of my career (and realistically, in this space as well).
I’m happy to talk about ways to make college easier or cheaper. But no amount of money would convince me to promote a service that allows students to buy essays, or that would infringe on the experience of an honest education.
If you monetize your blog it can be easy to start accepting all of the sponsors that come your way. It’s exciting that people want to pay you for your work. Oftentimes, having one sponsored post can draw the attention of other brands. BUT it’s important to never sacrifice your blog goals for a paycheck. Your integrity and the trust your readers have in your writing are worth far more.
And here’s a pro tip: If you want an example of what a good paper would be according to your professor, go to their office hours and ask. Many of my professors were totally willing to discuss the difference between a failing, passing and A paper. Some even handed out a sample paper from a prior student to the whole class. I don’t know about online schools but my undergrad also had a full time tutoring center that would proof read your work and give you feed back. If you need help, check out the resources available to you. It’s a lot better than cheating, or for the love of God, paying to cheat.